Connecting the Dots: How CFM is Revolutionizing Banking Experiences with an Integrated Technology Approach

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Nathan Moore
Nathan Moore, CTO

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Quote: As a banking core and teller platform integrator, CFM sees the future of banking as fluid, advisory like experiences where technology, automation, strategy, and delivery are connected together for the greater good. It’s working.

Banking is changing. With more and more financial institutions starting to explore the option of partnering with Fintech providers to find answers, one company stands out from the rest.  CFM, an Arizona-based core and teller platform integrator with over 700 clients, is writing the script, literally and figuratively, for transforming the branch through enabling technology.

Take the challenge of Universal Associates, where one staff member is trained and enabled to help a client from start to finish, no matter the need or transaction. It’s a transformation initiative that seems like a no-brainer for any bank or credit union because clients get better service by not being passed off from one associate to another, staff get a better career path, and financial institutions get to lower costs by having one staff member perform multiple services versus having several specialists and siloed job roles. Yet, it’s more often talked about than seen.

The limiting factor is access to the right enabling technology— and that’s where CFM comes in. Adopting the Universal Associate Model requires transactional hardware like cash recyclers to be accessible from anywhere (not just behind a teller line) and shared amongst multiple associates.

CFM connected these dots with two key innovations called RTA and Nomadix. Both powered by CFM’s S4 core integration software, RTA allows platform staff to share and leverage cash recyclers from anywhere in the branch, while Nomadix provides a tablet-banking interface built for Universal Associates to service clients while freely roaming around. Now, what seemed like nearly an impossible want has been turned to reality through effective integration.

CFM has taken on several other key trends including open branch designs enabled by core integrated cash recyclers, core integrated self-service kiosks and app-based tools to understand clients’ current and desired state to best align products and services.

A big part of CFM’s success and approach to tackling challenges in the market comes from the unique connection to its design-build sister company, DBSI. As a firm that focuses exclusively on building bank and credit union environments, DBSI’s intimate knowledge of banking helps provide real-life perspectives to CFM’s products and innovation roadmap. For example, the very start of CFM came from DBSI’s work in creating open branch designs and seeing clients struggling to find true integration between their cash automation hardware and teller platforms. Organizing a team of programmers, cash automation technicians, hardware manufacturers, and end-users, CFM was created to bring simplicity to this burdening problem. The end result was an effective integration with the right footprint, that drives all makes and models of cash recyclers seamlessly.

This rare partnership makes CFM’s purpose more than just integrating technology, but rather these companies are bringing an understanding and fusion of all banking transformation elements together—the right retail strategy, the right design, the right technology, the right staffing model and the right training to operationalize it.  And of course, integrating all of these pieces together is the real difference-maker.

With more than 700 clients now using CFM’s suite of solutions, including S4, the enterprise-level solution which is the backbone of CFM’s centralized and zero-footprint architecture;

NORM which provides the most reliable way to integrate hardware with a core/teller application; iQ an analytics and business intelligence tool that gives real-time and proactive metrics; RTA as the key to a Universal Banker model; and NOMADIX  a tablet-banking interface built for Universal Associates to service clients from anywhere in the branch—it’s fair to place CFM in the rankings as a Top Fintech Solution Provider.

CFM adds this new accolade to a growing list of achievements including being one of Inc. 5,000’s Fastest Growing Companies, winner of Fintech Product of the Year, and ranking among Banking CIO Outlook’s Top 10 Analytics Providers. Having sold 32,000+ licenses and noted as one of the top companies to watch by Silicon Valley Review, CFM is all set to revolutionize the banking arena.